President – Lakeland Magic
Shelly Wilkes is the team president of the Orlando Magic G League affiliate team in Lakeland, FL. She is responsible for launching and overseeing the day-to-day business operations of the team.
Wilkes spent 13 seasons with the Orlando Magic and started as a game-night staff member in the marketing department during the 2003-04 season and was hired full-time in August 2004 as group sales coordinator. She was promoted to group sales account executive in July 2005, then named game presentation manager in July 2006. Wilkes was then promoted to assistant director of event presentation in July 2007, later promoted to the director of event presentation in July 2010 and later named the senior director of live entertainment and production services in July 2015.
Wilkes received her bachelor’s degree in general business from the University of Central Florida in 2002. She later graduated from the DeVos Sport Business Management Program at UCF in 2004, and earned master’s degrees in both business administration and sport business management.
Wilkes lives in Orlando, Fla. with her husband, Dallas, and their daughter, Quinn. CONTACT ME
Vice President – Lakeland Magic
Dara brings more than 28 years of experience ranging from retail, operations, business and concept development and partnerships to the team. Her career includes 15 years at the Walt Disney Company where she developed experiences such as the Bibbidi Bobbidi Boutique, Hanes Design A tee and grew the Pin Trading business.
Her most recent business adventure was with the Home shopping Network where she was the VP of Business Development engaging new partners and clients, identifying white space opportunities and creating cross category synergies. CONTACT ME
Ticket Sales Manager
Lakeland native Jimmy Missouri is coming back to where it all started in his new role as ticket sales manager of the Lakeland Magic. He previously spent five seasons with the Orlando Magic serving as a ticket sales representative and most recently as a group sales account executive. Missouri primary responsibilities will include oversight of the team’s ticket sales including full season ticket memberships, group experiences, premium products, and employee training and development.
While with the Orlando Magic, he was recognized for his exceptional sales efforts receiving Outstanding Sales Achievement awards for three consecutive years – 2013, 2014 and 2015. He was also named the Community Volunteer of the Year for the Magic Volunteer Program (MVP) in 2014. The highest honor given to a Magic staff member for their efforts in the Central Florida community.
Missouri volunteers his time coaching youth basketball, previously coaching teams at Kathleen H.S. (2011-2012) and the Lakeland Fire (2010-2015) and continues with his passion, mentoring youth. He is a graduate of Kathleen High School in Lakeland and earned his bachelor’s degree in marketing from the University of South Florida in 2008 and a master’s degree from the University of Central Florida in sports leadership and coaching in 2013. Missouri resides in Lakeland, Fla. CONTACT ME
Director of Marketing & Communications
Ashley, a Lakeland native, graduated with a degree in Marketing from the University of Central Florida. She spent ten years with the Golf Channel, working in corporate partnerships until transitioning to Marketing with the acquisition of the e-commerce brand GolfNow.
Her responsibilities included digital marketing, advertising, research and brand development. Following her time in Orlando, she relocated back to Lakeland and joined the team at the Lakeland Economic Development Council as the Director of Marketing, where she was responsible for Marketing efforts focused on recruiting and retaining talent here in Lakeland. Ashley joined the Lakeland Magic in May 2017, as the Director of Marketing & Communications and is responsible for marketing, advertising, and public relations. CONTACT ME
Director of Game Operations & Community Relations
Erin graduated from Central Michigan University with a Bachelor of Applied Arts in Commercial Recreation and Event Management.
During her time at Central Michigan she spent 3 years with Gus Macker Basketball 3 vs 3 tournament where she became the teacher’s assistant for the college course of Special Event Planning. Following her time at Central Michigan she worked for the Fiesta Bowl and College Football Playoff, followed by S.A.F.E. Management at Ford Field in Detroit, MI.
In 2016-17, she joined the Orlando Magic as the Event Presentation Intern and joined the Lakeland Magic following her internship in May 2017. She is the current Director of Game Operations and Community Relations and oversees grassroots marketing, community relations, and all in-game entertainment and promotions. CONTACT ME
Business Operations Manager
Ryan received his bachelor’s degree in marketing from Florida State University. At FSU, he spent three seasons as a Student Manager for the Men’s Basketball program, including his senior season as Head Manager. During his time with the team, the Seminoles reached the NCAA Tournament twice, including a Sweet Sixteen run during his sophomore year, and won the ACC his junior year.
He later graduated from the University of South Florida’s Sport and Entertainment Management MBA program with master’s degrees in both business administration and sport and entertainment management. In graduate school, Ryan spent a season as a graduate assistant coach for the Men’s Basketball program under current Lakeland Magic Head Coach Stan Heath.
Before joining the Magic, Ryan most recently spent two years with FOX Sports Florida in marketing and partnerships working with the NBA, NHL, and MLB teams in Florida, including the Orlando Magic. Prior to his time with FOX, he spent a season with the Tampa Bay Lightning in ticket sales. Ryan is the Business Operations Manager and is responsible for financial reporting, sports information, and arranging team travel. CONTACT ME
Corporate Partnership Account Executive
Ryan received his bachelor’s degree in communications from Florida Southern College in 2015 and recently graduated from the Barney Barnett School of Business and Free Enterprise at Florida Southern College in 2016, earning a master’s degrees in business administration.
Prior to joining the Lakeland Magic, Ryan worked as a Sports and Special Events Coordinator for Polk County Tourism and Sports Marketing from 2015-2017. He serves as an Alumni Advisor for Lambda Chi Alpha fraternity and is an adjunct professor at Florida Southern College.
Ryan is a Corporate Partnership Account Executive and is responsible for corporate partnership sales and activation. CONTACT ME
Client Services Associate
Mary, a Lakeland native, graduated from Florida State University with a Bachelor’s degree in Sport Management and a minor in Hospitality Management. During her college years, she worked for the FSU Baseball team, and was heavily involved with her sorority, Delta Zeta. Before joining the Magic, Mary most recently spent three years with Polk County Tourism and Sports Marketing, Polk County’s sports commission and visitors bureau, in their Sponsorship Department. CONTACT ME
Corporate Partnerships Account Executive
Alex was born and raised in Chicago, he played basketball at Lynn University and graduated with a degree in Sports Management. Alex was the color commentator for both the Men & Women’s Basketball teams during his time at Lynn University. Alex joined the Lakeland Magic as a Ticket Sales Associate in May 2018. CONTACT ME
Ticket Sales Associate
Javannie is originally from Rochester, NY where he graduated from SUNY Brockport with a Bachelor’s degree in Sports Management and a Minor in Business Administration.
During his time at SUNY Brockport, Javannie interned with the Brockport athletic department working in Communications and Gameday operations.
Before joining the Magic, Javannie most recently interned with the Rochester Red Wings Baseball team in their group sales department. CONTACT ME
Ticket Sales Associate
Austin is originally from Dayton, Ohio and received his Associates Degree while playing basketball at Clark State Community College. He transferred to Aquinas College in Grand Rapids Michigan and continued as a student athlete graduating with degrees in both Sports Management and Business Administration.
Throughout that time he interned with the Dayton Dragons as a tour guide and promotional staff. He also interned with the Grand Rapids Drive doing game and event operations. During the off season, he also assisted with intramural sports and game day operations for numerous sports. Austin joined the Lakeland Magic as a Ticket Sales Associate in May 2018. CONTACT ME
Ticket Sales Associate
Weston is originally from Sikeston, Missouri but moved to Lakeland right before high school. He is a graduate of George Jenkins High School in Lakeland and graduated from Florida Southern College with a bachelor’s degree in Business Administration and a minor in Advertising and Public Relations.
While at Florida Southern, Weston began working with the Athletic Communications Department, as an Announcer and Statistician as well as a variety of additional press box responsibilities. He has announced numerous baseball games, lacrosse matches, soccer matches, basketball games, and still works for Florida Southern in his spare time. From Florida Southern, Weston has worked as an Announcer, Emcee, and Camera Operator for the Lakeland Flying Tigers, the Advanced A affiliate of the Detroit Tigers. Weston has worked three seasons for the Tigers organization and still announces games for the team.
In 2016, Weston started his career with the Magic working game days on the Roaming Expert Fan Support Team where he won the Legendary Playmaker Award for legendary customer service in February of 2017. Weston started the 2017-2018 season as a REF, but then transitioned to the Social Responsibility Assistant with the Magic. In this role Weston would procure donations for OMYF, assist in the operation of the Magic Volunteer Program, and helped coordinate appearances for Magic Community Ambassadors Nick Anderson and Bo Outlaw. In August of 2018 Weston was hired as a Ticket Sales Associate for the Lakeland Magic. CONTACT ME
Hailey is a native of Madison, AL. She received a Bachelor of Science in Commerce and Business Administration from the University of Alabama. She is currently pursuing an MBA/ MS in Sports Entertainment Management at the University of South Florida. Prior to coming to Lakeland, she worked for the University of Alabama Athletics Marketing Department as a student assistant and the College Football Hall of Fame as a marketing intern. In her last position, she served as a graduate assistant within her master’s program. CONTACT ME