June 20, 2018 – The Lakeland Magic, NBA G League affiliate of the Orlando Magic, unveiled their new brand campaign As One earlier today. The campaign is a reflection of the community and aspires for the community to be a reflection of the Lakeland Magic.
Inspired by the things that make both the Lakeland Magic team and Polk County unique, the campaign focuses on the idea of unity and everyone coming together and plans to lead by example. As One unfolds through four key pillars As One Team, As One Community, As One Family, and As One Fanatic that highlight both what the team currently represents and what they desire to be.
We come together #AsOne TEAM by supporting each other
We come together #AsOne COMMUNITY by giving back and introducing new relationships
We come together #AsOne FAMILY by creating a fun experience for every age
We come together #AsOne FANATIC by showing others the pride that we all have for the Lakeland Magic and Polk County
“The first year in Polk County, our focus was on creating brand awareness in a new market. Going into year two, our focus is still on creating awareness but also creating something that represents the community, and a movement we hope they will be proud to rally behind” said Lakeland Magic President, Shelly Wilkes.
The Lakeland Magic will showcase the campaign throughout the 2018-2019 NBA G League season. View the Lakeland Magic brand campaign videos and read more about the campaign at lakelandmagic.com/AsOne.