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Lakeland Magic Announce Partnership with TicketSmarter

By Osceola Magic Staff /September 30, 2021

Lakeland, Fla. (September 30, 2021) – The Lakeland Magic, NBA G League affiliate of the Orlando Magic, announced a new partnership with TicketSmarter that designates the company as the Official Secondary Ticket Reseller of the franchise.

“We are constantly looking for strategic partnerships that enhance our fan experience,” said Lakeland Magic President Hans Steinbrenner. “TicketSmarter is a company that shares our desire to provide opportunities for our fans to take advantage of new technologies that meet the changing needs and expectations of our customers.”

The multi-year partnership includes TicketSmarter branding on Lakeland Magic digital assets and will give Lakeland fans the opportunity to purchase, sell and access tickets online from one of the industry’s leading ticketing platforms that features seats for over 125,000 live events and 48 million tickets for sale.

“We are excited to partner with the Lakeland Magic as an extension of our strategy to develop strong, mutually beneficial relationships that provide Lakeland fans with an enhanced ticketing experience,” said TicketSmarter CEO Jeff Goodman. “We look forward to developing our relationship with Lakeland over the next several years.”

The Lakeland Magic 2021-22 regular season schedule is available HERE and more information about reigning NBA G League Champion’s upcoming season at the RP Funding Center in Lakeland, FL may be found at

About TicketSmarter

With seats for over 125,000 live events and 48 million tickets for sale, TicketSmarter is a national ticket marketplace whose mission is to enable customers to experience the power and excitement of live events by creating valuable partnerships while giving back to children’s charities. TicketSmarter is committed to contributing $1 from every transaction to help charitable partners, including St. Jude Children’s Research Hospital, V Foundation and Quarterbacking Children’s Health Foundation. 

TicketSmarter is the official ticket resale partner of Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events – for more information, follow @Birmingham_Bowl on Twitter. Additionally, TicketSmarter is the official ticket resale partner of over 35 collegiate conferences, 250+ universities, and hundreds of events and venues nationally.

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