President – Lakeland Magic
Shelly Wilkes is the team president of the Orlando Magic G League affiliate team in Lakeland, FL. She is responsible for launching and overseeing the day-to-day business operations of the team.
Wilkes spent 13 seasons with the Orlando Magic and started as a game-night staff member in the marketing department during the 2003-04 season and was hired full-time in August 2004 as group sales coordinator. She was promoted to group sales account executive in July 2005, then named game presentation manager in July 2006. Wilkes was then promoted to assistant director of event presentation in July 2007, later promoted to the director of event presentation in July 2010 and later named the senior director of live entertainment and production services in July 2015.
Wilkes received her bachelor’s degree in general business from the University of Central Florida in 2002. She later graduated from the DeVos Sport Business Management Program at UCF in 2004, and earned master’s degrees in both business administration and sport business management.
Wilkes lives in Orlando, Fla. with her husband, Dallas, and their daughter, Quinn.
Vice President of Sales – Lakeland Magic
Michael Rodriguez is the Vice President of Sales of the Orlando Magic G League affiliate team in Lakeland, FL. He is responsible for all revenue and marketing partnerships for the team including ticket sales, premium suite sales, and corporate partnerships
Rodriguez spent five seasons with the Orlando Magic and started as a game-night staff member in the premium services department during the 2008-09 season and was hired full-time in December 2012 as a Sr. Partnership Development Manager. He was later promoted to Senior Manager of Premium and Partnership Sales in 2014. Prior to joining the Orlando Magic organization, Rodriguez lead partnership development for The Walt Disney Company and the Alliance Development group within Walt Disney Parks and Resorts including Walt Disney World and Disneyland from 2008 – 2012.
Rodriguez received his bachelor’s degree in communications from Stockton University in 2006. He later graduated from the School of Tourism and Hospitality Management at Temple University in 2009, and earned a master’s degrees in sports and recreation administration.
Rodriguez lives in Orlando, Fla. with his wife, Marci, and their two children, Mia (3) and Mason (1).
Ticket Sales Manager
Lakeland native Jimmy Missouri is coming back to where it all started in his new role as ticket sales manager of the Lakeland Magic. He previously spent five seasons with the Orlando Magic serving as a ticket sales representative and most recently as a group sales account executive.
Missouri primary responsibilities will include oversight of the team’s ticket sales including full season ticket memberships, group experiences, premium products, and employee training and development.
While with the Orlando Magic, he was recognized for his exceptional sales efforts receiving Outstanding Sales Achievement awards for three consecutive years – 2013, 2014 and 2015. He was also named the Community Volunteer of the Year for the Magic Volunteer Program (MVP) in 2014. The highest honor given to a Magic staff member for their efforts in the Central Florida community.
Missouri volunteers his time coaching youth basketball, previously coaching teams at Kathleen H.S. (2011-2012) and the Lakeland Fire (2010-2015) and continues with his passion, mentoring youth. He is a graduate of Kathleen High School in Lakeland and earned his bachelor’s degree in marketing from the University of South Florida in 2008 and a master’s degree from the University of Central Florida in sports leadership and coaching in 2013. Missouri resides in Lakeland, Fla.
Director of Marketing & Communications
Ashley, a Lakeland native, graduated with a degree in Marketing from the University of Central Florida. She spent ten years with the Golf Channel, working in corporate partnerships until transitioning to Marketing with the acquisition of the e-commerce brand GolfNow.
Her responsibilities included digital marketing, advertising, research and brand development. Following her time in Orlando, she relocated back to Lakeland and joined the team at the Lakeland Economic Development Council as the Director of Marketing, where she was responsible for Marketing efforts focused on recruiting and retaining talent here in Lakeland. Ashley joined the Lakeland Magic in May 2017, as the Director of Marketing & Communications and is responsible for marketing, advertising, and public relations.
Director of Game Operations & Community Relations
Erin graduated from Central Michigan University with a Bachelor of Applied Arts in Commercial Recreation and Event Management.
During her time at Central Michigan she spent 3 years with Gus Macker Basketball 3 vs 3 tournament where she became the teacher’s assistant for the college course of Special Event Planning. Following her time at Central Michigan she worked for S.A.F.E. Management at Ford Field in Detroit, MI.
In 2016-17, she joined the Orlando Magic as the Event Presentation Intern and joined the Lakeland Magic following her internship in May 2017. She is the current Director of Game Operations and Community Relations and oversees grassroots marketing, community relations, and all in-game entertainment and promotions.
Business Operations Manager
Ryan received his bachelor’s degree in marketing from Florida State University. At FSU, he spent three seasons as a Student Manager for the Men’s Basketball program, including his senior season as Head Manager. During his time with the team, the Seminoles reached the NCAA Tournament twice, including a Sweet Sixteen run during his sophomore year, and won the ACC his junior year.
He later graduated from the University of South Florida’s Sport and Entertainment Management MBA program with master’s degrees in both business administration and sport and entertainment management. In graduate school, Ryan spent a season as a graduate assistant coach for the Men’s Basketball program under current Lakeland Magic Head Coach Stan Heath.
Before joining the Magic, Ryan most recently spent two years with FOX Sports Florida in marketing and partnerships working with the NBA, NHL, and MLB teams in Florida, including the Orlando Magic. Prior to his time with FOX, he spent a season with the Tampa Bay Lightning in ticket sales. Ryan is the Business Operations Manager and is responsible for financial reporting, sports information, and arranging team travel.
Corporate Partnership Account Executive
Jared previously spent the 2016-17 NBA season with the Orlando Magic as the Corporate Partnerships Intern, where he helped manage the relationships of over 50 brands by fulfilling their activations during game nights, events and promotional windows. During that season, he was named Intern of the Year for the Magic Volunteer Program (MVP).
Jared is a graduate of Hollidaysburg Area High School in Hollidaysburg, PA where he earned his bachelor’s degree in Sport & Event Management at Elon University in 2016. He has always worked in sports, spending time with the Elon University Athletics program & the St. Louis Cardinals’ Single-A affiliate, the State College Spikes. Jared is a Corporate Partnership Account Executive and is responsible for corporate partnership sales and activation.
Corporate Partnership Account Executive
Ryan received his bachelor’s degree in communications from Florida Southern College in 2015 and recently graduated from the Barney Barnett School of Business and Free Enterprise at Florida Southern College in 2016, earning a master’s degrees in business administration.
Prior to joining the Lakeland Magic, Ryan worked as a Sports and Special Events Coordinator for Polk County Tourism and Sports Marketing from 2015-2017. He serves as an Alumni Advisor for Lambda Chi Alpha fraternity and is an adjunct professor at Florida Southern College.
Ryan is a Corporate Partnership Account Executive and is responsible for corporate partnership sales and activation.
Ticket Sales Associate
Brent is originally from Chicago, Ill. He moved to Lakeland in 2014 to attend Southeastern University where he majored in Communications.
For the last 2 years Brent worked as the Director of Player Personal/Assistant under the leadership of Coach RJay Barsh with Southeastern University Men’s Basketball team.
Brent’s responsibilities included selling season ticket memberships, group experiences, and premium products.
Ticket Sales Associate
Kirstin was born and raised in New York. She played basketball for the University of West Florida before transferring to Florida Southern College where she graduated in 2013 with a B.S. in Broadcast Journalism and a minor in Graphic Design. After college, Kirstin played basketball professionally overseas in Germany.
She spent her first year (2014) in Jena, Germany and 2015 in Recklinghausen, Germany where she coached the u15 girls’ basketball team.
After Germany, she moved to Florida to get her Master’s Degree from Saint Leo University in Sports Business and graduated with her M.B.A in Sports Business in 2017. Her responsibilities included selling season ticket memberships, group experiences, and premium product.
Ticket Sales Associate
Rae, a Lakeland native, has returned home as a ticket sales associate for the Lakeland Magic. She graduated from the International Baccalaureate school in Bartow, FL.
She attended Florida State University and received her degree in Marketing in 2016 and a Masters of Business Administration in 2017.
Her responsibilities included selling season ticket memberships, group experiences, and premium product.
Game Operations, Video Production & Community Relations Intern
Brett is currently pursuing his Bachelor’s degree in Business Marketing from the University of Phoenix. He previously attended Western Michigan University and worked as a sports video production & broadcast assistant for the university. During his time at Western Michigan, he was also an Xpression and 3play Operator for ESPN while also serving as the assistant director of operations for the university hockey team and creative content for university sports.
Brett is an avid video gamer and plays competitively in his spare time. He moved to Orlando, FL in 2016 and joined the Lakeland Magic in July 2017 as the Game Operations, Video Production & Community Relations Intern. He is responsible for video production and motion graphics, while also assisting with in-game entertainment and community relations.
Marketing & Communications Intern
Kyle received his associates degree in Digital Media at Alfred State College in 2015.
After relocating to Florida, he later received a Bachelor’s degree in Graphic Design at Florida Southern College in 2017.
He joined the Lakeland Magic in July 2017 as the Marketing & Communications Intern and is responsible for graphic design and content development.
Shea attends the University of South Florida and is currently pursuing her MBA/MS in Sport and Entertainment Management. She graduated from the University of South Florida in 2015 with her bachelor’s degree.
Prior to the Lakeland Magic, she spent two years working for the USF Athletics Marketing Department. Shea is originally from Orlando, Florida and currently resides in Tampa.